Li Hui, vice chairman of the platform, and his party went to Beijing to visit Phoenix International Media Center.
On the afternoon of January 17th, a delegation led by Li Hui, Vice Chairman of the platform, visited the Phoenix International Media Center in Beijing to exchange and discuss the execution of the 2014 (Year of the Dragon) Ancestor Worship Ceremony in the UK. Chen Xi, General Manager of Phoenix Satellite Television's Film and Television Center, and Yang Yuntong, Director of Phoenix Satellite Television's International Cooperation Department, warmly received the delegation.
Led by Director Yang, the delegation toured the Beijing Phoenix International Media Center, designed with reference to the Möbius strip concept. They experienced Phoenix Satellite Television's international media office environment and enjoyed the center's world-class cultural and artistic offerings.In the subsequent discussion, the platform's Ancestor Worship Project leader provided a detailed overview of the previous four UK Ancestor Worship Ceremony events and discussed new approaches for the 2014 (Year of the Dragon) Ancestor Worship Ceremony. The UK Ancestor Worship Ceremony has evolved from decentralized family worship and VR worship to offline centralized indoor and outdoor worship. As the organizer, the platform has consistently sought innovation and explored new paths for the overseas dissemination of Yellow Emperor culture. The platform hopes to collaborate with multiple parties to establish a Sino-British cultural and trade exchange center, using the ancestral worship event as an opportunity, and to create more strong cultural IPs. Through cultural activities, cultural and creative output, and trade cooperation, it aims to promote the "Walking Henan, Understanding China" cultural brand in a diversified and multi-modal way, becoming a new force in the overseas dissemination of Chinese culture.
Mr. Chen Xi affirmed the innovative work of previous years' ancestral worship events in the UK and offered suggestions for this year's event. He stated that this year's event should focus on influence, including the influence of the guests and the impact of its dissemination. Regarding guest invitations, not only should there be British guests, but also leaders of overseas Chinese communities from other European countries. Phoenix TV can provide assistance in this regard. Furthermore, Phoenix TV can coordinate relevant resources and provide full-media platform and traffic support in terms of media dissemination.Finally, both parties reached a consensus to establish a regular communication mechanism for information sharing and resource sharing, ensuring the event's influence and innovation, enhancing the overseas influence of Yellow Emperor culture, striving to establish a brand image with Henan cultural characteristics, and broadening the channels for the overseas dissemination of Chinese culture.
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